Landing Page Optimization Services

The landing page a website visitor “lands” on after clicking an online ad plays a pivotal role in converting a visitor to a lead or sale. Often, however, advertisers overlook just how important landing pages are in the conversion process. A number of factors can influence the effectiveness of a landing page, including:

  • Copy
  • Images
  • Video
  • Forms

How We Can Help

Marketing Mojo has done extensive testing on landing pages to determine which layouts and designs convert more visitors. We build landing pages customized to each campaign to ensure the  highest degree of personalization and the greatest opportunity for conversion.

However, we don’t just stop with creating the landing page. We also continually test elements and make adjustments to improve conversion rate and reduce cost per conversion.

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Relevant Resources

  • The Hidden Opportunities of Landing Pages
    Emerge From the Landing Page Shadows We frequently hear how vital landing pages are to the success of any digital marketing endeavor. Marketers have studied, tested and tweaked the relationship between display ad design and landing page design for more than a decade. Read More
  • How Using Buyer Personas Can Make You a Better Advertiser
    Why Should You Use Buyer Personas When Building Ad Campaigns? Janet Driscoll Miller, Marketing Mojo president and CEO, probably answers this question best in her article "8 Questions to Answer Before Creating Your Next Piece of Content" when she states: “Personas should be at the core of everything you do. Read More
  • The Importance of Landing Page Optimization for PPC Campaigns
    Advertisers can write engaging and clever ads that entice users to click, but ad copy can only do so much. It’s the landing page that must encourage the user to stay, interact and convert. Read More