Facebook advertising provides marketers with a wealth of demographic information for advertising purposes. From age and gender to location and “likes,” Facebook allows for very niche targeting. Combining demographics or likes, marketers can target very specific groups in Facebook. For example, a local retailer that sells baking merchandise can target ads to Facebook members who live in that area and like subjects such as baking, cooking and other related topics.
While other social media advertising agencies might focus solely on engagement (such as how many likes an ad or page receives), Marketing Mojo is driven by results that impact your company’s bottom line. We work with each of our clients individually to determine each organization’s unique goals. From here, we help you leverage Facebook’s advanced targeting capabilities to reach and convert your customers and prospects. We offer beginning-to-end Facebook advertising management services, from defining your demographic target audience, to developing ad creative, to testing and optimizing, to in-depth measurement and conversion tracking.