Twitter advertising allows marketers to serve tailored promoted tweets to niche psychographic audiences or large consumer segments. While Twitter is traditionally viewed as a platform for brand awareness and engagement between buyers and brands, Twitter Ads can also be an effective platform for event promotion and direct-response campaigns.
Twitter Ads offer a variety of campaign objectives depending on your campaign goal:
Marketing Mojo has seen success for its clients using Twitter Ads to accomplish their brand awareness, event promotion and direct-response goals. After identifying the best Twitter campaign objective based on the client’s goals, we determine the best ad creative and targeting for accomplishing that goal. The following targeting options are all available via Twitter Ads and can be combined and tailored based on the client’s ideal buyer or prospect:
Combining these niche targeting options with the right call-to-action and an appealing message is a great way to reach target audiences and collect them in retargeting lists so we can nurture and re-engage with them on both Twitter and other online marketing channels.
When Marketing Mojo first started more than a decade ago, it focused almost exclusively on search engine marketing. As social media marketing channels grew and matured, we diversified from a search-ad-only approach to one that also leveraged the demographic targeting aspects of social media advertising. Paid social channels have proven to be just as effective as search ads in many cases in lead generation. As a result, we changed our company’s name from Search Mojo to Marketing Mojo and restructured our account teams and pricing model to include paid social as part of our online advertising offering.
Our account teams are trained extensively in Twitter Ads, as well as in all other social media advertising platforms, including Facebook Ads and LinkedIn Ads, in addition to being certified experts in paid search advertising. This extensive knowledge of all these ad platforms allows us to maximize the efficiency of our clients’ online media budgets.
In addition, we use tools like Google Analytics and URL tagging to both track performance and add users to remarketing lists so they can be re-engaged on other ad platforms. For example, if a Twitter user registered for one of our clients’ events, we could serve them ads on the Google Display Network after the event with a related offer or content marketing asset to keep them engaged with the company and help nurture them further down the path to purchase.
The first step Marketing Mojo takes when developing a Twitter Ads strategy for a new client is forming detailed buyer personas for each offer to ensure we are reaching our client’s ideal audiences. We then create specific ad targeting based on those personas and customized ad copy and landing pages to make sure our messaging is relevant to the persona we are reaching.
Marketing Mojo’s Twitter advertising management services include:
Digital content marketing services, designed to provide our clients with a variety of content creation and marketing options that can augment a social media advertising strategy, are available as an additional service offering.
“…you really want to be sure your dollars invested are getting you the results that you want and Marketing Mojo does a good job showing the value of the investment”
Director of Marketing, Meridian Systems