Display advertising, or banner advertising, communicates a marketing message in a more visual format than purely text-based ads and can be beneficial both for branding and demand generation. But the world of display advertising is much different than the “buying impressions and hoping for the best” format it used to be, allowing you to pinpoint just the right prospective customers. Targeting by age, gender, recent search history, device, location and history of visiting your website are all relatively new options that allow our clients to get more than just improved brand recognition.
At Marketing Mojo, our focus isn’t just on ad impressions but rather on conversion. We strategically employ multiple types of display advertising, such as retargeting ads and placed ads, to foster lead generation and sales.
We can also develop buyer personas to help target the right audience.