Retargeting is a form of digital advertising that targets previous visitors to your website (and sometimes other social channels) with advertising. Retargeting is one of the fastest growing, most popular forms of digital advertising because it is so successful for lead generation and sales.
Why is retargeting such a successful marketing tactic? Retargeting focuses on prospects that already have some familiarization with and/or interest in your brand, either through a visit to your website, your YouTube channel, or some other social media channel. Unlike typical display advertising, retargeting zeroes in on a smaller, but highly engaged audience, thus increasing its likelihood of conversion success.
Marketing Mojo develops retargeting campaigns for clients through our paid media services, helping clients take advantage of the impressive lead generation opportunities that retargeting offers on many various advertising platforms. Depending on your specific goals, we can develop retargeting campaigns on platforms such as: