The landing page a website visitor “lands” on after clicking an online ad plays a pivotal role in converting a visitor to a lead or sale. Often, however, advertisers overlook just how important landing pages are in the conversion process. A number of factors can influence the effectiveness of a landing page, including:
Marketing Mojo has done extensive testing on landing pages to determine which layouts and designs convert more visitors. We build landing pages customized to each campaign to ensure the highest degree of personalization and the greatest opportunity for conversion.
However, we don’t just stop with creating the landing page. We also continually test elements and make adjustments to improve conversion rate and reduce cost per conversion.