Pay-Per-Click advertising (also known as paid search advertising) targets prospects while they are actively seeking information and allows advertisers to reach out and fulfill that request. But search advertising has become a minefield of challenges. From ever-increasing bid costs to ever-changing policies, it can be difficult for marketers to navigate and fully optimize their paid search campaigns.
Marketing Mojo keeps abreast of the latest changes and new opportunities available for both Google AdWords and Bing Ads. Our staff is certified on both platforms and has successfully employed the various capabilities of each to greatly increase conversions, lower cost per conversion, and improve online sales for clients.