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Breaking Down the Buy-In Barrier for B2B Content Marketing

Presented on October 10, 2013

While more and more B2B marketers are using content marketing and allocating more of their budgets to it, there is still a significant percentage facing the challenge of getting buy-in. During this webinar, Search Mojo’s Kari Rippetoe will show you how to overcome this obstacle and get the buy-in needed to implement an effective B2B content marketing program.