LinkedIn Advertising: The Key to More (and Better) B2B Leads

Presented on February 7, 2013

Business-to-Business (B2B) search marketing can be tricky. High costs per click, low search volume on niche keywords and long, complicated sales cycles can make generating quality, sales-ready leads at a low cost a difficult endeavor. While it’s important to maintain an integrated online marketing strategy that includes Pay Per Click (PPC) advertising and Search Engine Optimization (SEO), our findings indicate that LinkedIn Advertising is highly effective for online B2B lead generation. But, it’s largely unknown and not understood to most B2B marketers.

In this webinar, Marketing Mojo’s Janet Driscoll Miller and Sarah Lokitis will share some B2B LinkedIn Advertising best practices, which can help you better target your B2B audience and generate significant high-quality lead volume – for a fraction of the Cost Per Lead as other online lead generation tactics.

Presenters: Janet Driscoll Miller, President and CEO, Marketing Mojo and Sarah Lokitis, Social Media Manager, Marketing Mojo

Presented on February 7, 2013