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Buyer Personas Webinar – Get More Leads by Identifying and Targeting Your Buyer Personas

Presented on November 16, 2012

If there’s just one thing you do in 2013 to improve your marketing and sales, it’s developing buyer personas. By developing personas of your customers, you’ll understand what drives their purchase decisions for your products and services – and how you can better market to them.

In our Buyer Personas webinar, Janet Driscoll Miller, President and CEO of Search Mojo, and Adele Revella, President of the Buyer Persona Institute, will explain the basics of buyer personas and how you can best leverage the gold mine of intelligence they provide – allowing you to target your content and advertising and generate more leads.

Presenters: Janet Driscoll Miller, President and CEO, Search Mojo, and Adele Revella, President, Buyer Persona Institute

Presented on November 16, 2012