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How to Amp Up the B2B Lead Generation Power of Your White Papers

Presented on April 17, 2014

Do you use white papers to generate sales leads for your products or services? According to a recent KoMarketing Associates survey, white papers are amongst the top content B2B buyers want to see on a vendor’s website, second only to thorough contact information. White papers can be a very effective means for B2B companies to generate leads, with conversion rates as high as 20%.

How can you amp up your lead generation by increasing B2B white paper downloads? During this webinar, Marketing Mojo’s Tad Miller, Vice President of Accounts, and Kari Rippetoe, Content Marketing Manager, will show you why white papers work for B2B and share best practices for getting the most value from them.