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Is Paid Search Failing You?

Presented on June 12, 2014

Continuous increases in costs-per-click (CPCs) on many crucial industry segment keywords have made paid media advertising much more difficult. Additionally, while advertising on keywords works well for connecting searchers with the businesses that provide what they are looking for, it can be a struggle to utilize it for little-known products or services.

Is your brand facing these challenges with its paid keyword campaigns? During this webinar, Tad Miller and Amanda Sides of Marketing Mojo will explore the opportunities marketers have outside of keyword advertising – opportunities that can result in improved conversions at less cost.