FEATURED POST
February 15, 2019
You Shouldn’t Trust the Google Display Network. Take Control Now!
For over a decade, I’ve been inheriting Google Ad Accounts managed by other agencies or in-house marketing departments. There are a few “go-to” tactics I use to evaluate just what kind of problem I have inherited and checking the Display Ads is a good way of knowing what kind of manager the previous account manager […]
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February 15, 2019 | 9 min read
You Shouldn’t Trust the Google Display Network. Take Control Now!
For over a decade, I’ve been inheriting Google Ad Accounts managed by other agencies or in-house marketing departments. There are a few “go-to” tactics I use to evaluate just what kind of problem I have inherited and checking the Display Ads is a good way of knowing what kind of manager the previous account manager […]
September 13, 2018 | 4 min read
CPG and Grocery Product Marketers. You are Doing Online Ads Wrong.
New options for tracking conversions from online ads to actual store visits provide true ROI metrics that go far beyond just impressions and clicks. I don’t envy consumer package good (CPG) or grocery product marketers when it comes to knowing what to do with online advertising. Their sales are almost entirely in retail stores or […]
February 15, 2019 | 4 min read
LinkedIn Ads Bidding – Ignore the Carrot Dangling From that Stick
Why pay $10 when I can get the exact same thing for $5 (and twice as much) ? That’s the gist of this story, but the marketplace I’m talking about is LinkedIn Ads Bidding. LinkedIn Ads is just trying to be helpful when they give you the “Bidding Range” that other advertisers are paying for […]
August 1, 2018 | 3 min read
Make Google Optimize Your Best Friend
It’s been about a year and a half since Google Optimize became widely available to digital marketers and has been consistently improving since launch. Discover the true capabilities of Google Optimize and why a professional digital marketing team should utilize it frequently.
July 19, 2018 | 3 min read
3 Issues an SEO Audit of Your Website Could Uncover: Part 2
An SEO audit of your website could uncover many problems. Some may be obvious, and others might require a little digging before being uncovered. Discover 3 issues that could be identified.
July 18, 2018 | 2 min read
How Google AdWord’s Offline Conversion Will Change Local Advertising
Google “Store Visits,” which was once only available to large advertisers, has now been updated to track for small local businesses. Google announced last week that it will begin rolling out this feature and will be reporting on a per-store basis by the end of the month as part of the new Google Ads platform. […]
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