As an agency-side marketer, I feel lucky to have exposure to all the latest developments in digital marketing, since so much happens in this wacky industry on a daily basis that we need to be knowledgeable about and implement for our clients. And 2014 definitely kept us on our toes:
- Search Mojo rebranded into Marketing Mojo, reflecting a shift in focus that occurred for many other search agencies.
- Google released the new Pigeon algorithm update and rolled out an end-of-year update to Penguin.
- Matt Cutts put the kibosh on guest blogging as a link building tactic.
- Google killed Authorship.
- Facebook updated its news feed. Then updated it again. And again.
This isn’t even a sliver of all the changes that rocked digital marketing in 2014! So how are you going to prepare for a brand new year of changes? No matter what your goals are for next year, this roundup of posts will help you get back in the driver’s seat and get your digital marketing strategy on track for 2015.
Improve Your Marketing Relevancy
Hit Your Ideal Customer With Custom Affinity Audiences On AdWords
3 Next-Level Marketing Trends for 2015
Are You Milking All You Can Out of LinkedIn Targeting?
Optimize Your Marketing for Mobile
The Future Is Now: Social Ads are Mobile Ads
Take Control of Mobile PPC Traffic with These Targeting Tips
Increase Your Conversions
How NOT to be Annoying Using Pop-Ups in 2015
Conversion Rate Optimization for Sites with Low Traffic
Keeping the Promise Starts with Your Call to Action
Increase Donations for Your Nonprofit
How to Get Your Nonprofit $40,000 in Google Advertising
Is Your Nonprofit Eligible for a Google Grant? Take the Quiz
Relaunch Your Website
5 SEO Tips For Launching A New Website
Generate Better B2B Leads
Are Your Leads Below Freezing? Turning MQLs Into SQLs
5 Ways to Get More Mileage From Your B2B Case Studies
Live from #MPB2B: Five Steps to Better Email Lead Nurturing Programs
Get More From Your Ecommerce Campaigns
How To Increase Your Ecommerce ROI By 800%
Read These 5 Essential Tips Before Setting Up An Ecommerce Campaign
Measure Your Success
4 Items You Cannot Leave Out of Your 2015 Digital Marketing Strategy
New Year’s Google Analytics Resolutions: 4 Quick Updates You Should Make This Week
Micro-Conversions: The Key to Measuring the TRUE Success of Your Website
