3 Reasons Why Pay Per Click Advertising Should be in Your 2012 Marketing Plan

By Justin Champion | Jan 24, 2012
More Articles by Justin

So the new year crept up on you pretty quickly and now you’re looking for new marketing tactics to help increase your bottom line in 2012. There may be many different options on your plate to choose from, but make 2012 the year where you crave definitive results from your marketing plan. Here are 3 reason why you should keep pay per click advertising top of mind.google-adwords

Opportunity Lost Cost

What’s the cost of losing that lead to your competitor? How much is a lead worth to you? These are very important questions to ask yourself and something I ask people who are considering PPC advertising.

Yesterday, Wordstream, a Boston based keyword reasearch suite provider, released Google’s detailed annual report for 2011. In the report, it explains that Google made an estimated $37.9 billion in advertising in 2011.

The major thing to consider here is, is it important to take a share of the business that your competitors are making online? By not utilizing PPC advertising you are missing out on valuable opportunities, opportunities that your competitors are benefiting from.

Whatever the reasons are for not engaging in a PPC program, there are 37.9 billion reason why you should consider it.

Targeted Results

The great thing about PPC advertising is the ability to produce a targeted classified ad for someone who is looking for your products or services. For instance, if you sell organic t-shirts with customized designs, then you can advertise your services to people who are searching for “customized organic t-shirt designs.”

The more you know about your target market and how they are searching for your products and services, the better return on investment you’ll receive. With PPC advertising it’s not just about being creative to reach the consumer, but more about researching their true search habits and connecting your products and services with what they’re searching for.

Wouldn’t you like for your target market to see you show up in search results every time they’re searching for something that you provide? The people are out there searching. It’s your job to give them what they want.

Dynamic plan

PPC advertising is a very dynamic, agile platform. It’s one in which that can truly align with your marketing efforts in real-time. For example, if you decide to run a limited time special this week only, you can create a campaign that supports these efforts. This is one major added value that most prospects I talk to are attracted to the most. This gives them the ability to modify their marketing efforts in accordance to how the market is producing.

For example, if there is a flux in searches for a particular product or service that you provide, then you have the ability to focus on what people want and give it to them at a more relevant and frequent rate. It’s all about the user: what they’re searching for, when they’re searching for it, and giving them the solution they desire.

Remember, consider the benefits of a PPC advertising program in your marketing plan this year, because if you don’t someone else will.

What questions do you need answered about applying a PPC program this year?

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