Let’s say you have a respectable level of technical expertise hanging out in your brain. Some days you can look at a page’s code and decipher it with triumph, and other times you run screaming to your resident IT guru for help before you do something crazy – like throw your computer out the window in frustration.
There are a number of Google Chrome extensions that can make your life a lot easier by increasing efficiency and providing valuable insight – and will probably have your designated IT savior applauding your new-found knowledge and independence.
This extension lets you see In-Page Analytics for any page who’s Google Analytics you have access to or are the owner of. It includes data metric snapshots like page views, average time on page and real-time visitors, but also shows where users are clicking on the actual page. Use this insightful information to test different page layouts, improve the overall user experience, and even increase conversions.
Google Analytics Debugger
Extra Tip: Provides a detailed breakdown of every tracking beacon sent to Analytics.
We implement a LOT of different tag types on our clients’ websites. The implementation and issues that arise are different every time (seriously, every time) – which ensures my job is never dull, but can also cause quite the conundrum when trying to troubleshoot and implement tags.
Tag Assistant is my personal favorite on this list, and provides valuable insight that saves me (and our developer) a ton of time. Another wonderful thing about this extension is that you don’t need access to Analytics – it’ll work on any page across the web – which is great for new client research or looking into how other organizations do things.
- Identify what tags are on the page (Analytics, AdWords and more)
- Verify tag installation
- Reports errors
- Suggests improvements
Facebook Pixel Helper
I just discovered this gem last week, and it has already been super helpful. Like the Tag Assistant, the Facebook Pixel Helper identifies the Facebook tags on the page (custom audiences pixel, conversion pixel, etc.) and helps validate and troubleshoot any errors.
Download ‘Em, I Dare You
Time to get downloading! I promise these extensions will make your life easier and your developer giddy (note the ecstatic, somewhat maniac expression to the right), while letting you get site evaluations and troubleshooting completed more efficiently.