Free Webinar: The Secrets to Getting Positive ROI from Facebook

By Cady Condyles | Jan 25, 2012
More Articles by Cady

The Secrets to Getting Positive ROI from FacebookSearch Mojo is hosting a free webinar, The Secrets to Getting Positive ROI from Facebook, next Thursday at 2 p.m. ET.

Janet Driscoll Miller, CEO and President, of the Facebook advertising management and search engine marketing firm Search Mojo and Maya Grinberg, Social Media Manager of Wildfire Interactive, will headline a free webinar reviewing why you should advertise on Facebook and how to see positive ROI from these efforts.  The Secrets to Getting Positive ROI from Facebook webinar will be held on Thursday, February 2nd, at 2:00 p.m. ET.  Register here.

“Facebook has a huge reach, of over 800 million users and a wealth of accurate demographic information about those users, yet few advertisers have seen positive results,” said Miller. “Facebook continues to offer new ad types and displaying these ads in different ways.  The key to seeing a positive ROI from these ads is learning how best to set up the campaigns and which ads work best for which industries or advertiser types.”

During this webinar, experts from Search Mojo and Wildfire Interactive will review the best practices to start advertising on Facebook, evaluate the different ad types, and how to see a positive ROI from these ads.  This webinar will include case study data and specific client examples to demonstrate these principles.

The presentation will cover the following topics:

  • Why you should consider or reconsider paid advertising on Facebook
  • An overview of how Facebook advertising works
  • What?
  • Where?
  • How?
  • Best practices for Facebook advertising
  • Client examples
  • Case study data
  • How to create an integrated presence on Facebook
  • Advantages of new ad types
  • Story Teller ads
  • Sponsored Stories

The presentation is designed for:

Marketing professionals interested in testing or increasing marketing budgets in social media and Facebook will find this webinar informative. The discussion of social media and Facebook advertising will be important to improving online visibility and increasing positive ROI.

Online registration for the webinar is available here.

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