By Avelyn Austin
Nov 16, 2009
More Articles by Avelyn
It’s an extreme title, but it’s completely accurate. One mouse click can cause you to lose all of the data located in a Google Analytics account. In this post we’ll talk about:
What is Google Analytics?
“Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.” (http://www.google.com/analytics/)
How Can Google Analytics Data be Deleted?
There are two main ways to delete a lot of data from a Google Analytics account:
**Note: Deleting either a Profile or an Account is permanent and data cannot be restored. This means that “You won’t be able to access your reports if you decide to do this” (www.google.com/analytics/)
What Will Your Google Rep Say When You Ask Them to Restore Your Google Analytics Data?
Like I noted before, deleting your profile or account is permanent and data cannot be restored. So when you ask your Google representative to restore the data that you deleted they’ll say something to the extent of:
“…I will submit the request to recover the deleted profile, however please [note] that there is no guarantee that we will be able to recover their data. if we can recover the data, it often takes quite some time due to the manual nature of the recovery process and the prohibitive cost associated with reprocessing the data”
In my personal opinion this note should be translated as “We warned you that deleting the profile would permanent and because you do not spend enough money with Google it is highly unlikely that we will restore your data”.
5 Tips to Help You Avoid Losing Google Analytics Data in the First Place.
In conclusion, losing a Google Analytics profile or account can be devastating to a website, especially one with a lot of historical data; be selective of who you are granting ‘Account Administrator’ access to.
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