Page speed is not only a search engine ranking factor, it also influences how long visitor stay on your website. In fact, 47 percent of web users expect a website to load in under 2 seconds and 57% of visitors will abandon a page that takes 3 seconds or more to load. Today, mobile users expect pages to load faster on mobile than desktop. Since mobile has become the primary way people search the internet, it’s more important to optimize your website for all devices than ever before. Let’s start reducing your site speed by identifying mistakes on your website.
Most Common Site Speed Mistakes
Using poorly coded third-party widgets
Using low-performance hosting
Too many calls to server
Not leveraging browser caching
Not using a Content Delivery Network
Disabled HTTP Keep-Alive Headers
Too many typefaces that take bandwidth to download
Haven’t configured a viewport for mobile devices
Using background gradients that are not coded
Loading too many scripts in the Header
Using scripts that can’t load asynchronously
Not identifying a local fallback
Too many images
Using images that are not optimized
Using bitmap images where you can use vectors
Identify Site Speed Errors
Google Analytics Site Speed Report
The site speed report tutorial above will walk you through running a report and how to interpret data, identify weak areas and find PageSpeed suggestions. This is a full tutorial that is part of a larger course, Google Analytics Reports: How to Gather Actionable Data. View the full curriculum here.
Improve Site Speed with These Tools
Google Developers PageSpeed Insights
This Google Developer’s tool enables you to make sure your web pages are fast on all devices. All you have to do is enter a web page URL, and it will instantly analyze its performance on mobile and desktop, show how it currently displays and make suggestions for how to fix problems.
Follow Google Developers Speed Rules:
- Avoid landing page redirects
- Enable compression
- Improve server response time
- Leverage browser caching
- Minify resources
- Optimize images
- Optimize CSS Delivery
- Prioritize visible content
- Use asynchronous scripts
Also from Google Developers, the PageSpeed modules are “open-source server modules that optimize your site automatically.” You can install packages for Apache and build from source on Nginxon on your webserver.
Monitor Site Performance
Use Pingdom to monitor website uptime/availability, user experience performance, test important transactions and set up incident management alerts.
Site Speed Articles to Read
Review the following articles for more guidance about the aforementioned site speed mistakes:
- Improving Page Speed: How to Make Your Site Slicker Than Snot
- Site Speed 2: The End is Near
- Site Speed Part 3: Your Images Need a Diet
- Site Speed 4: GZip Compression (Let’s Get Zippy)
- The New Website Launch Checklist: Page Speed and Mobile are Tops
Have any questions or anything to add? Please comment below, and we’ll get back to you.