How to Improve Page Speed Using Google Analytics Reports & Other Helpful Tools

October 16, 2015 | 4 min read
By Rachel Chapdelaine

Page speed is not only a search engine ranking factor, it also influences how long visitor stay on your website. In fact, 47 percent of web users expect a website to load in under 2 seconds and 57% of visitors will abandon a page that takes 3 seconds or more to load. Today, mobile users expect pages to load faster on mobile than desktop. Since mobile has become the primary way people search the internet, it’s more important to optimize your website for all devices than ever before. Let’s start reducing your site speed by identifying mistakes on your website.

Most Common Site Speed Mistakes

  1. Using poorly coded third-party widgets

  2. Using low-performance hosting

  3. Too many JavaScript and CSS Files

  4. Too many calls to server

  5. Not leveraging browser caching

  6. Not using a Content Delivery Network

  7. Disabled HTTP Keep-Alive Headers

  8. Not minifying CSS & JavaScript code

  9. Too many typefaces that take bandwidth to download

  10. Haven’t configured a viewport for mobile devices

  11. Using background gradients that are not coded

  12. Loading too many scripts in the Header

  13. Using scripts that can’t load asynchronously

  14. Not identifying a local fallback

  15. Too many images

  16. Using images that are not optimized

  17. Using bitmap images where you can use vectors

Identify Site Speed Errors

Google Analytics Site Speed Report

The site speed report tutorial above will walk you through running a report and how to interpret data, identify weak areas and find PageSpeed suggestions. This is a full tutorial that is part of a larger course, Google Analytics Reports: How to Gather Actionable Data. View the full curriculum here.

Improve Site Speed with These Tools

Google Developers PageSpeed Insights

This Google Developer’s tool enables you to make sure your web pages are fast on all devices. All you have to do is enter a web page URL, and it will instantly analyze its performance on mobile and desktop, show how it currently displays and make suggestions for how to fix problems.

Page-Speed-Insights-2

Follow Google Developers Speed Rules:

PageSpeed Module

Also from Google Developers, the PageSpeed modules are “open-source server modules that optimize your site automatically.” You can install packages for Apache and build from source on Nginxon on your webserver.

Monitor Site Performance

Use Pingdom to monitor website uptime/availability, user experience performance, test important transactions and set up incident management alerts.

Compress Images

To reduce page load time, compress your images by using Tinypng, Pixlr or G-Zip compression.

Site Speed Articles to Read

Review the following articles for more guidance about the aforementioned site speed mistakes:

Have any questions or anything to add? Please comment below, and we’ll get back to you.


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How to Improve Page Speed Using Google Analytics Reports & Other Helpful Tools

October 16, 2015 | 4 min read
By Rachel Chapdelaine

Page speed is not only a search engine ranking factor, it also influences how long visitor stay on your website. In fact, 47 percent of web users expect a website to load in under 2 seconds and 57% of visitors will abandon a page that takes 3 seconds or more to load. Today, mobile users expect pages to load faster on mobile than desktop. Since mobile has become the primary way people search the internet, it’s more important to optimize your website for all devices than ever before. Let’s start reducing your site speed by identifying mistakes on your website.

Most Common Site Speed Mistakes

  1. Using poorly coded third-party widgets

  2. Using low-performance hosting

  3. Too many JavaScript and CSS Files

  4. Too many calls to server

  5. Not leveraging browser caching

  6. Not using a Content Delivery Network

  7. Disabled HTTP Keep-Alive Headers

  8. Not minifying CSS & JavaScript code

  9. Too many typefaces that take bandwidth to download

  10. Haven’t configured a viewport for mobile devices

  11. Using background gradients that are not coded

  12. Loading too many scripts in the Header

  13. Using scripts that can’t load asynchronously

  14. Not identifying a local fallback

  15. Too many images

  16. Using images that are not optimized

  17. Using bitmap images where you can use vectors

Identify Site Speed Errors

Google Analytics Site Speed Report

The site speed report tutorial above will walk you through running a report and how to interpret data, identify weak areas and find PageSpeed suggestions. This is a full tutorial that is part of a larger course, Google Analytics Reports: How to Gather Actionable Data. View the full curriculum here.

Improve Site Speed with These Tools

Google Developers PageSpeed Insights

This Google Developer’s tool enables you to make sure your web pages are fast on all devices. All you have to do is enter a web page URL, and it will instantly analyze its performance on mobile and desktop, show how it currently displays and make suggestions for how to fix problems.

Page-Speed-Insights-2

Follow Google Developers Speed Rules:

PageSpeed Module

Also from Google Developers, the PageSpeed modules are “open-source server modules that optimize your site automatically.” You can install packages for Apache and build from source on Nginxon on your webserver.

Monitor Site Performance

Use Pingdom to monitor website uptime/availability, user experience performance, test important transactions and set up incident management alerts.

Compress Images

To reduce page load time, compress your images by using Tinypng, Pixlr or G-Zip compression.

Site Speed Articles to Read

Review the following articles for more guidance about the aforementioned site speed mistakes:

Have any questions or anything to add? Please comment below, and we’ll get back to you.

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