How To Run a Search Query Report Today in Google AdWords

By Janet Driscoll Miller | Nov 2, 2010
More Articles by Janet

Many of you probably received an email from Google this week explaining that AdWords is essentially retiring the report center and replacing the reporting capabilities throughout other areas of the AdWords interface.

One popular report that is difficult to find in the new structure is the old Search Query Report. It’s still there, but it can be tricky to find it. Here’s where to look…

First, decide if you want to run your Search Query Report for your whole account, one campaign, one ad group, etc., then navigate to that area. In this case, I’ll use one campaign as an example. So first, I navigate to that one campaign in AdWords.

Next, select the Keywords tab. In the case of our example, this will list all of the keywords in the campaign.

Before you run the report, be sure that you have set your date range to the timeframe you want to report on.

Now click on the “See Search Terms” button. You can either select keywords (using the checkboxes by each keyword) or run the report based on all keywords. In this case, I would select the “See Search Terms” button and run the report for “All Keywords”.

This selection essentially runs a Search Query Report. However, the results might seem a bit confusing, because the layout is slightly different than the old report.

Once the results show, you’ll see a new list of keywords. Some keywords will have a green “ADDED” button adjacent to the keyword.

The keywords with this green “Added” label are words that are already in your campaign. The column “match type” indicates which match type generated the ad impression. Keywords without the green “Added” label are other queries that generated your ad. Review these keywords, and you can add them to your campaign as any match type or as negatives by simply selecting the keywords, then choosing the “Add as Keyword” or “Add as Negative Keyword” buttons respectively.

So in essence, while this new version of the Search Query Report is more difficult to locate than when it was contained under the “Reports” tab, it can make adding new keywords to your campaign much easier as well.

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