Important Tidbits from Around the Web

February 25, 2009 | 3 min read
By Catherine Potts

Hey everybody! I’ve been hurting my brain today trying to come up with a post more creative and original than the last one. Fail. So I’m going to share some of the stories I’ve read today that I think are worth passing on:

Social Media Changes Brains

Frank Reed discusses a study that says Social Media, which instantly gratifies the need for information right now, could be hurting us. Is it really hurting or is it just a difference in how the brain needs to function because of new technologies? You be the judge. I guess. True, attention spans tend to suffer when they never have to make an extended effort. This isn’t a new argument; of course, much has been made about other conveniences as well. I think it’s OK to advance efficiency and some are going to use it to either: 1.)Be more efficient or 2.)Not be more efficient. It’s really just up to the individual what the negative impact maybe. Don’t you think?

5 Reasons You Should Link Out to Others from Your Website

Rand Fishkin addresses the issue some companies have with linking out from their websites. The fear, Rand says, is that because the companies can not necessarily control the content on the sites they’re linking to, that their site will be negatively affected. However, rarely is the time when, if you’ve been diligent in forming your relationships, are you penalized for a site turning. Rand makes very good points for why linking out is beneficial:

1.) Linking Out Encourages Positive Participation & Contribution

2.) Linking Out Incentivizes Links In

3.) Search Engines Likely Reward the Behavior Algorithmically

4.) It Makes Your Site a More Valuable, Scalable Resource

5.) Linking Out Sends Trackable Traffic

Pointers for Google Japan paid-post story

Quite an interesting story about bloggers in Japan, paid by Google Japan, to help beat out Yahoo, who currently is in the lead:

“Nielsen Japan reports that in October 2008, Yahoo Search saw a total of over 3.5 billion page views, while No. 2 Google trailed with 2.6 billion page views. According to a Comscore Japan ranking released in September 2008, Yahoo ruled the Japanese search engine market with a share of 51.2% (Google reached 39.0% in that month)… It’s interesting to see that Google, a company that not too long ago radically took action against PayPerPost bloggers in the US, today thinks the concept is suitable as long as it helps them advance in Japan (even though in Japan, pay-per-post isn’t regarded nearly as obnoxious as in the US).” (TechCrunch)

Matt Cutts says the page rank for Google Japan was dropped 4 points, reflecting a “loss of trust.” But there are some comments, in-line with what I was thinking when I read Matt’s post. Who actually searches for Google? Google is what you USE to search. So is it really going to hurt Google Japan, this decrease in trust? Who else does this PR hit affect? Some question the “reconsideration request” and wonder if it truly equates to when www.joeschmo.com’s site is penalized for using paid links. Pretty interesting stuff.


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Important Tidbits from Around the Web

February 25, 2009 | 3 min read
By Catherine Potts

Hey everybody! I’ve been hurting my brain today trying to come up with a post more creative and original than the last one. Fail. So I’m going to share some of the stories I’ve read today that I think are worth passing on:

Social Media Changes Brains

Frank Reed discusses a study that says Social Media, which instantly gratifies the need for information right now, could be hurting us. Is it really hurting or is it just a difference in how the brain needs to function because of new technologies? You be the judge. I guess. True, attention spans tend to suffer when they never have to make an extended effort. This isn’t a new argument; of course, much has been made about other conveniences as well. I think it’s OK to advance efficiency and some are going to use it to either: 1.)Be more efficient or 2.)Not be more efficient. It’s really just up to the individual what the negative impact maybe. Don’t you think?

5 Reasons You Should Link Out to Others from Your Website

Rand Fishkin addresses the issue some companies have with linking out from their websites. The fear, Rand says, is that because the companies can not necessarily control the content on the sites they’re linking to, that their site will be negatively affected. However, rarely is the time when, if you’ve been diligent in forming your relationships, are you penalized for a site turning. Rand makes very good points for why linking out is beneficial:

1.) Linking Out Encourages Positive Participation & Contribution

2.) Linking Out Incentivizes Links In

3.) Search Engines Likely Reward the Behavior Algorithmically

4.) It Makes Your Site a More Valuable, Scalable Resource

5.) Linking Out Sends Trackable Traffic

Pointers for Google Japan paid-post story

Quite an interesting story about bloggers in Japan, paid by Google Japan, to help beat out Yahoo, who currently is in the lead:

“Nielsen Japan reports that in October 2008, Yahoo Search saw a total of over 3.5 billion page views, while No. 2 Google trailed with 2.6 billion page views. According to a Comscore Japan ranking released in September 2008, Yahoo ruled the Japanese search engine market with a share of 51.2% (Google reached 39.0% in that month)… It’s interesting to see that Google, a company that not too long ago radically took action against PayPerPost bloggers in the US, today thinks the concept is suitable as long as it helps them advance in Japan (even though in Japan, pay-per-post isn’t regarded nearly as obnoxious as in the US).” (TechCrunch)

Matt Cutts says the page rank for Google Japan was dropped 4 points, reflecting a “loss of trust.” But there are some comments, in-line with what I was thinking when I read Matt’s post. Who actually searches for Google? Google is what you USE to search. So is it really going to hurt Google Japan, this decrease in trust? Who else does this PR hit affect? Some question the “reconsideration request” and wonder if it truly equates to when www.joeschmo.com’s site is penalized for using paid links. Pretty interesting stuff.

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