INFOGRAPHIC: 5 Steps to Understanding and Targeting Your Buyer Personas

December 7, 2012 | 1 min read
By Kari Rippetoe

In our recent webinar, Get More Leads by Identifying and Targeting Your Buyer Personas, Adele Revella of the Buyer Persona Institute talked about the 5 Rings of Insight and how they can help you understand what motivates your prospective customers to make a buying decision. Janet Driscoll Miller also discussed how you can use social media and the insights you’ve gathered to better target your advertising.

This infographic takes you through 5 steps towards helping you understand your buyer personas, creating the right content to fit each step in the buying process, and mappaing your advertising efforts to the appropriate marketing channels.

5 Steps to Understanding and Targeting Your Buyer Personas

Infographic: 5 Steps to Understanding and Targeting Your Buyer Personas


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INFOGRAPHIC: 5 Steps to Understanding and Targeting Your Buyer Personas

December 7, 2012 | 1 min read
By Kari Rippetoe

In our recent webinar, Get More Leads by Identifying and Targeting Your Buyer Personas, Adele Revella of the Buyer Persona Institute talked about the 5 Rings of Insight and how they can help you understand what motivates your prospective customers to make a buying decision. Janet Driscoll Miller also discussed how you can use social media and the insights you’ve gathered to better target your advertising.

This infographic takes you through 5 steps towards helping you understand your buyer personas, creating the right content to fit each step in the buying process, and mappaing your advertising efforts to the appropriate marketing channels.

5 Steps to Understanding and Targeting Your Buyer Personas

Infographic: 5 Steps to Understanding and Targeting Your Buyer Personas

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