INFOGRAPHIC: The State on Online Giving and Marketing for Nonprofits

By Kari Rippetoe | Sep 9, 2013
More Articles by Kari

Online Donation GrowthDid you know:

  • Online revenue for nonprofits grew nearly 12% in 2012?
  • Online donations from repeat supporters grew 20%, while online donations from sustainers (those who regularly and automatically donate) grew 27%?
  • The average online donation is $89?

According to Blackbaud’s Online Marketing Benchmark Study for Nonprofits, online giving is on the rise – and nonprofit organizations have a growing opportunity to take advantage of this through search, social media, and video content (just to name a few channels). The main challenge many nonprofits tend to face is a lack of resources, including budget, to launch an online marketing strategy of any effective scale. But did you also know there are programs that exist to help nonprofits conquer this challenge?

The following infographic, The State of Online Giving: Online Marketing Opportunities for Nonprofits, describes the biggest opportunities nonprofits can take advantage of and how they can get started.


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