The first session I attended today was a panel of Twitter experts covering the latest information about how Twitter is being used and new developments and advice for how businesses can use Twitter.
First up was Warren Whitlock who, while he had a “minimalized” presentation featuring mostly simple graphics, communicated a strong message about really focusing on listening and communicating with those that communicate with you. Warren is the author of the book Twitter Revolution.
Next up was Dan Zarrella of Hubspot. Dan recently did some in depth research regarding how tweets get retweeted. Dan emphasized that retweets can help get you more followers, so there are some important things to know to get your tweets retweeted:
To see the entire study, you can download it at danzarrella.com.
Next up was Chris Winfield of 10e20. Chris expressed that Twitter is just a communication tool — so communicate with it! Chris likes to use Twitter for answering questions for a variety of reasons:
Some tips Chris shared for asking questions:
Chris also suggested using polls, and he mentioned the Polldaddy tool as one option.
Last up was Kate Morris of Marketing Demons. Kate started by covering the many changes going on with Twitter — even in the past month. Some things that Kate covered that businesses should be considering when integrating Twitter into business are:
The most powerful thing Kate said, in my opinion, was “Be the change in your industry.” She encouraged companies to get involved in Twitter — because your customers are likely talking about you! Get involved.
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