Are You Maximizing Your ROI from Marketing Automation?

By Kari Rippetoe | May 14, 2014
More Articles by Kari

Frustrated MarketerSo you’ve purchased marketing automation software – congratulations! No, really, I mean that. You’ve spent months hashing out your company’s specific needs, crunching budget numbers, demoing every platform, talking through features and capabilities with salespeople, and now you’ve made that commitment and signed the contract…whew! That’s a lot of work to get you to this point, but you’ve taken the first step in the right direction towards improving your marketing processes.

But now what?

You may be unsure of where to begin now – do you start building campaigns and landing pages? Begin setting up lead scoring? Whether you’re just getting started with marketing automation, or have been using it for some time, it’s easy to become overwhelmed and stuck in first gear. You know the platform has all manner of capabilities and promises to make marketing easier while driving better lead and sales generation results (it ought to – you certainly spent enough on it). But what is the best way forward to really get it off the ground so you can realize a return on that investment?

Please help meEveryone needs a little help sometimes, and those words have never been truer than when you’re stuck in a marketing automation rut. During tomorrow’s webinar, Maximizing Lead Generation and Revenue Using┬áMarketing Automation, Marketing Mojo’s Janet Driscoll Miller and Kelly Waffle, Vice President, Strategic Solutions Group at MarketBridge, will show you:

  • Why marketing automation is such an important component for any digital marketing strategy
  • How NOT to get stuck in a rut with your marketing automation platform
  • Nurturing leads through the funnel and improving sales using marketing automation

What if I don’t have marketing automation yet?

Not to worry – this webinar will still be very useful for you! If you’re considering the purchase of marketing automation software soon, Janet and Kelly will be providing information that will help you determine your plan of action and avoid some common speedbumps when you do take the plunge.

Register for tomorrow’s webinar here – even if you can’t make it to the live broadcast! The full recording will be sent to everyone who registers.

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