In a few days, millions of little girls and little boys are going to make cookies for Santa. And do you know how they’re going to find the recipe for the best Santa cookies ever? Google. So, you want to know how to get your recipe (which is obviously the best) noticed in all the Santa cookie recipe madness? Enter stage left: recipe rich snippets.
What Are They?
Recipe rich snippets add extra information to an organic search listing of a recipe. The additional information could include any of the following:
- recipe type (appetizer, dessert, etc.)
- date the recipe was published
- summary of the dish
- reviews, which can show up as a stars value as seen below
- prep time
- cook time
- total time (both prep and cook time)
- nutrition information
- how much the recipe yields
- author/creator of the recipe
In keeping with the Santa theme, here’s a great example of a Santa cookie recipe with rich snippets:
As you can see, they have included review information, prep time, nutrition data, ingredients, a photo, and a short summary.
Why Implement Them?
In Google’s words, adding recipe rich snippets “may result in additional traffic to your site.” After doing some research, I couldn’t find any official studies on the effect of using recipe rich snippets, either positive or negative. Speaking from personal experience, however, I’ve found that when searching for recipes, I look for the recipe on the first page with a good picture and the highest rating from the highest number of reviews. (and as anyone here at Search Mojo can attest, I do a lot of baking and search for a lot of recipes online). Therefore, recipe rich snippets can help draw attention to your listing in the organic search results, making it stand out and potentially increasing the click-through-rate!
How Do I Implement Them?
All you need to do is add a few lines of markup to your existing recipe pages, often just as tags around your current content. Google strongly recommends that you use their preferred format, microdata, which will be understood by all major search engines. Additionally, you can use microformats and RDFa. Learn the specific codes you’ll need to add on Google’s support center. Once you’ve got the markup live, test it out using the webmaster tools rich snippets testing tool.
Now your rich snippets should start showing in search results! And Santa will definitely thank you for attracting bakers to your obviously superior Santa cookie recipe.
Want to learn more? Watch the ten videos Google recently released explaining not only recipe rich snippets in detail, but rich snippets overall. Have questions? Leave a comment below.