Sometimes, life is just unfair. All too often, the best people we know are taken from us far too soon.
One of my friends in the industry and personal life, Dana Lookadoo, died earlier this week from complications from a bike accident that occurred nearly two years ago. Dana was not only a good friend to me, she was very supportive of our company as well. I think she probably retweeted or shared every piece of content we ever made before her accident.
Not only was she a very good SEO, she was a very good person. That’s who Dana was — she eagerly supported her colleagues and friends, even after the accident. She always had a kind word, a hug and a smile for everyone. She was clearly loved back by so many.
I first met Dana many years ago — I think it was at SMX East. It seemed like Dana was at every conference show I ever went to. And when she wasn’t, there was clearly a hole. The shows were not the same for me anymore. I hoped that one day she’d be well enough to return and bring her bright light and personality back. It was not to be.
As we attend SMX East and Pubcon in a few weeks, I’m going to be missing Dana again. But I take comfort that, as industry colleagues, we’ll be able to gather together and mourn our friend who we all dearly loved.
Dana’s husband Ed has asked that instead of flowers that we find ways to establish scholarships for college students aspiring to be marketers. Asked and answered, Ed. It’s the least I can do for someone who personally supported me, this company and so many others through the ups and downs over the years.
Love you, Dana. Thank you for everything. While far too short, you definitely had a life well-lived and well-loved.