Understanding Facebook’s Graph Search Webinar: Audience Predictions

By Kari Rippetoe | Feb 22, 2013
More Articles by Kari

CrystalBallLargeWe had an intriguing webinar yesterday, with Search Mojo’s own Janet Driscoll Miller and Michelle Doty discussing Graph Search and its impact on both Facebook users and marketers. One of the sections of the webinar was all about Graph Search predictions, and we kicked it off by asking our webinar audience:

What do you think will be the biggest benefit of Graph Search to marketers?

Here are some of the excellent Graph Search predictions from webinar attendees:

  • Focused targeting/easier to target
  • It will be a large local search opportunity
  • Up-sell and cross-selling opportunities
  • Getting brand name out into the public/increased visibility
  • Ensuring attention to Page detail
  • More information available to marketers/intelligence gathering
  • Easier to be found
  • Higher sales while maintaining and improving relationship with customers
  • More advertising options
  • Users will stay on Facebook longer and therefore see more ads

What are your predictions for Graph Search? Share them in the comments below!

To see what Janet’s and Michelle’s predictions were, check out the recorded webinar Understanding Facebook’s Graph Search: Is It Really a Google Search Killer? on demand. Plus, get a preview of their predictions in the infographic below:

7 Predictions for How Graph Search will Impact Marketing

7 Predictions for How Graph Search Will Impact Marketing














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