We had an intriguing webinar yesterday, with Search Mojo’s own Janet Driscoll Miller and Michelle Doty discussing Graph Search and its impact on both Facebook users and marketers. One of the sections of the webinar was all about Graph Search predictions, and we kicked it off by asking our webinar audience:
What do you think will be the biggest benefit of Graph Search to marketers?
Here are some of the excellent Graph Search predictions from webinar attendees:
Focused targeting/easier to target
It will be a large local search opportunity
Up-sell and cross-selling opportunities
Getting brand name out into the public/increased visibility
Ensuring attention to Page detail
More information available to marketers/intelligence gathering
Easier to be found
Higher sales while maintaining and improving relationship with customers
More advertising options
Users will stay on Facebook longer and therefore see more ads
What are your predictions for Graph Search? Share them in the comments below!