TUV Sud America is a global company that specializes in providing training and testing for certain types of certifications, such as ISO certifications for manufacturing. TUV provides a variety of manufacturing certification services, including CE Marking certification services.
CE marking is a certification mark that indicates conformity with health, safety, and environmental protection standards for products sold within European markets. Changes to these standards occurred in July 2016. To promote their expertise in this area, TUV wanted to promote a webinar to educate and generate leads for CE Marking services.
Using a combination of LinkedIn ads and Google Ads, Marketing Mojo targeted manufacturers and titles of individuals who are responsible for the quality of the manufacturing process and would need to implement CE marking standards in their process. Marketing Mojo led our efforts LinkedIn sponsored content ads to target the audience by title, company, industry groups and skills. We also employed remarketing display ads via Google Ads to continue to reach those that clicked by did not initially convert on the LinkedIn ad.
Using the combination of LinkedIn and Google Ads, Marketing Mojo achieved:
- An overall conversion rate between both platforms of 13.88%
- LinkedIn generated a conversion rate of 15.25%
- Generated highly qualified leads for TUV in the area of CE Marking services at a cost per lead of $54.49