Southern States Co-op is a garden and farm implement company with retail locations across the southern United States. Many of its products, like animal feed, are very heavy and would be expensive to ship. So Southern States does not sell its products online, but rather they do share inventory availability online for your local store. To compete with online retailers, it’s important for Southern States’ products to be visible in organic search so that local searchers can find the product and purchase it on the same day at the local store.
Two months after their new website launched, Southern States asked Marketing Mojo to perform an SEO audit on the site. The site’s overall organic traffic had dropped 47.19% since the relaunch.
Within the first two months after the audit and the rendering solution was applied, organic traffic overall increased 51.38%, and organic traffic to the product pages, which were the most affected pages on the site, increased 155.84%.