Case Study:

Marketing Mojo Helps Southern Teachers Agency Re-Launch Website: Organic Traffic and Applications Increase


Overview

Founded in 1902, Southern Teachers Agency is the oldest teacher placement and recruiting agency in America. The agency provides free placement services to teachers and works primarily with independent schools in the South. When Southern Teachers’ redesigned their website, they wanted to ensure that prospective applicants could easily find and apply for jobs on the site.

Solution

Marketing Mojo conducted an SEO audit and strategy and management for Southern Teachers’ to identify key areas for improvement and provide SEO insight and aid to the web development team as the new website was built.

According to Glassdoor, 90% of job seekers use their mobile phones when performing a job search. So it’s essential for Southern Teachers to rank well and have high visibility in mobile search results. Marketing Mojo identified key design specifications and mobile page speed issues to ensure that Southern Teachers had the best opportunity to rank highly in mobile organic search.

Results

Marketing Mojo monitored the launch of the new site to ensure a smooth transition and to make sure that there were no sudden dips in rankings.

One year after the launch of the new site, STA reported the following changes in Google organic search results:

  • 486.8% increase in new visitors
  • 279.4% increase in overall visits
  • 607.9% increase in started applications
  • 524.2% increase in completed applications

The average mobile page speed decreased by 13.5%, and on critical pages, such as the Jobs page, the average mobile page load speed decreased by 52.2%. This helped improve visibility and rankings for Southern Teachers in mobile search, leading to:

  • 883.2% increase in visitors
  • 1,028.3% increase in new visitors
  • 2,034.5% increase in started applications
  • 1,600.0% increase in completed applications