Case Study:

Marketing Mojo Increases Calls by 725% for Edgewood Health Network Using Paid Search and Custom Landing Pages


Overview

Edgewood Health Network (EHN) is a group of alcohol and drug treatment facilities located in Canada. EHN was not ranking well in organic search and needed to be found in search to be able to reach those asking for help with their drug or alcohol addiction.

Solution

EHN had existing Google Ads accounts, but it was not performing at its best. As part of our process, Marketing Mojo first audited the existing Google Ads accounts to determine where improvements could be made immediately. Marketing Mojo reorganized the accounts and restricting search geolocation to areas closest to the respective facilities. Campaigns were expanded and broken out into more focused areas, allowing for greater budget control.

The key to conversion is often found in the page that the ad respondent lands on after clicking the ad. Marketing Mojo developed custom landing pages with simplified navigation and a clearer conversion path, specifically focusing on two calls to action – filling out a Request for Information (RFI) form and manually dialing or clicking on a telephone number. The contact form was shortened on the RFI form to increase ease of completion and conversion rates. Marketing Mojo implemented click-to-call code on the landing page’s phone number as well, to allow prospective patients the ease of clicking to immediately reach out to EHN.

Results

From paid search alone, Marketing Mojo increased incoming phone inquiries by over 725% and increased online inquiries through landing pages and the website by over 450%. Further, conversion rate increased overall by 34% while cost per conversion decreased by 44% year-over-year.