Case Study:

Marketing Mojo Increases Leads by 59.82% While Reducing Cost Per Lead by 16.57% for Wealth-X


Overview

Wealth-X is a data company specializing in intelligence about high income individuals worldwide. Groups like non-profits, for example purchase Wealth-X’s information to better target their initiatives towards high-end donors. Wealth-X’s main goal is to drive leads for the sales team. Wealth-X turned to Marketing Mojo to increase lead volume.

Solution

Marketing Mojo worked with Wealth-X, taking over the management of their existing Google Ads account. As we take over an account, the first step in our process is to evaluate the account for immediate improvement. In just the first month of management, Marketing Mojo wrote ads, adjusted bids and reorganized the account.

Marketing Mojo also developed custom landing pages that were integrated with Wealth-X’s Pardot marketing automation platform to ensure that leads were captured directly into the platform.

Results

In six months of management compared to the same timeframe in the previous year, Marketing Mojo:

  • Increased lead volume by 59.82% while only increasing overall budget by 33.33%
  • Increased click through rate by 163.62%
  • Increased conversion rate by 74.22%
  • Reduced cost per conversion by 16.57%