Google Analytics Consulting Services
How Are You Measuring Your Marketing Success?
Key to any digital marketing program is measuring its results. But according to CMOs, only 32% of their projects measure success using marketing analytics.* Google Analytics provides a highly insightful tool, and with the growth of mobile, understanding the shift of prospect and customer interaction from desktop to mobile devices helps marketers to plan marketing initiatives and campaigns accordingly.
The biggest challenge for many companies is setting Google Analytics up to track these useful insights.
How Can Marketing Mojo Help You?
Marketing Mojo provides Google Analytics consulting services to help companies ensure that they are setting up and utilizing analytics to fully understand how marketing efforts are impacting conversions and sales.
- Initial set up of Google Analytics for a website
- Review and repair incorrect Google Analytics code
- Create a “single view” Google Analytics profile for companies managing multiple brand websites
- Set up goals
- Provide A|B testing using Google Analytics Experiments
- Assist with incorporating social media tracking
- Set up custom reports
- Monthly reports on how key performance indicators (KPIs) are functioning
- Set up and training on attribution modeling
“It’s been great [working with Marketing Mojo]. We are hitting all the things we need to hit with goals, and…the team is so easy to work with and very, very flexible.”
Marketing Manager, Guidestar
*Duke University Fuqua School of Business CMO Survey
- Analytics Annotations: Data in Context
Don't Get Confused by the Past Usually, the simplest solutions are the best solutions. As digital marketers, we are constantly seeking the newest tool or playing with the latest features from our favorite platforms. Read More
- 5 Causes of Misleading Google Analytics Data
Many assume that once Google Analytics is set up and tracking, all of the data being reported is 100% accurate. Unfortunately, that isn’t the case. The reality is there’s a good chance that your data is as least somewhat inaccurate or misleading, but having accurate data is essential to evaluating performance, planning and budgeting. Performing a Google Analytics audit and identifying data inaccuracies is a great place to start. Here are five common causes of misleading Google Analytics data and how to recognize them. 1. Self-Referral Traffic Referral traffic arrives on your website through another source (i.e. Read More
- Are You Creating the Right B2B Marketing Content?
According to Content Marketing Institute’s B2B Content Marketing 2017 report, 71% of survey respondents consider how their content impacts the overall experience a person has with their organization. Why is this so important to marketers? Read More