Google Analytics Consulting Services

How Are You Measuring Your Marketing Success?

Key to any digital marketing program is measuring its results. But according to CMOs, only 32% of their projects measure success using marketing analytics.* Google Analytics provides a highly insightful tool, and with the growth of mobile, understanding the shift of prospect and customer interaction from desktop to mobile devices helps marketers to plan marketing initiatives and campaigns accordingly.

The biggest challenge for many companies is setting Google Analytics up to track these useful insights.

How Can Marketing Mojo Help You?

Marketing Mojo provides Google Analytics consulting services to help companies ensure that they are setting up and utilizing analytics to fully understand how marketing efforts are impacting conversions and sales.

Our Process:

  • Initial set up of Google Analytics for a website
  • Review and repair incorrect Google Analytics code
  • Create a “single view” Google Analytics profile for companies managing multiple brand websites
  • Set up goals
  • Provide A|B testing using Google Analytics Experiments
  • Assist with incorporating social media tracking
  • Set up custom reports
  • Monthly reports on how key performance indicators (KPIs) are functioning
  • Set up and training on attribution modeling

“It’s been great [working with Marketing Mojo]. We are hitting all the things we need to hit with goals, and…the team is so easy to work with and very, very flexible.”

Diana Hand of GuidestarDiana Hand
Marketing Manager, Guidestar

*Duke University Fuqua School of Business CMO Survey


Relevant Resources

  • Untapped Google Analytics Data Treasures
    Most marketers know that you should have analytics set up on your website to collect data, run reports and generally have a better understanding of what users are doing on your site. However, I would argue that while we are great at doing top-level items like setting up goals, tracking visitors engagement and performing the aforementioned tasks, we may not all be as great at finding the gems of knowledge analytics provides and applying them in innovative ways to improve our business’ marketing efforts. Read More
  • Analytics Annotations: Data in Context
    Don't Get Confused by the Past Usually, the simplest solutions are the best solutions. As digital marketers, we are constantly seeking the newest tool or playing with the latest features from our favorite platforms. Read More
  • 5 Causes of Misleading Google Analytics Data
    Many assume that once Google Analytics is set up and tracking, all of the data being reported is 100% accurate.  Unfortunately, that isn’t the case.  The reality is there’s a good chance that your data is as least somewhat inaccurate or misleading, but having accurate data is essential to evaluating performance, planning and budgeting.  Performing a Google Analytics audit and identifying data inaccuracies is a great place to start.  Here are five common causes of misleading Google Analytics data and how to recognize them. 1. Self-Referral Traffic Referral traffic arrives on your website through another source (i.e. Read More