As a marketer, you rely on your web analytics to keep you informed about not just your website traffic but also how all of your marketing activities are performing.
Don’t base your marketing decisions from what may be faulty data. Marketing Mojo offers two types of analtyics audits — one for non-ecommerce websites and one for ecommerce websites.
*included in the “Ecommerce” analytics audit only
Non-Ecommerce Audit: designed to provide actionable fixes for websites that do not have an ecommerce component to the site. This audit focuses on all of the tracking and reports for analytics as well as setup and measurement of goals in web analytics.
Ecommerce Audit: designed to provide actionable fixes for websites that incorporate ecommerce on the site. This audit focuses on all of the tracking and reports for analytics as well as ecommerce tracking via analytics, tracking items such as transactions and transaction value.
|Timeframe||2 weeks||3 weeks|
|Kickoff Call: Information Gathering||X||X|
|Account and Property Structure||X||X|
|Integration with Google AdWords Review||X||X|
|Integration with Google Search Console Review||X||X|
|Code Placement Review||X||X|
|Exclusion List Review||X||X|
|Site Search Review (if applicable)||X||X|
|Review of Tagging||X||X|
|Review Ecommerce Code Implementation and Tracking Accuracy||X|
|Quick Fix Sheet||X||X|
|Prioritized Action Plan||X||X|
|One-on-One Consultation||2 hours||2 hours|