Buyer Persona Development

To create compelling content, you first have to know your audience. Customer and prospect buyer personas provide a guide for all members of the marketing team to clarify the target audience. Through buyer persona development, the marketing team then can precisely pinpoint the demographics, content and messaging to the prospect at specific points in the buying cycle.

How We Can Help

Trained by the Buyer Persona Institute, our content marketers implement specific processes and techniques to develop highly descriptive and informative personas, based on the 5 Rings of Buying InsightTM for Buyer Personas.


Relevant Resources

  • Account-Based Marketing for All Now Possible with LinkedIn Account Targeting
    For a little over a year, we at Marketing Mojo have been waiting for the roll-out of Account Targeting on LinkedIn self-serve ad platforms.  LinkedIn has had company targeting options available for a couple of years now for its self-serve advertisers and it has been very effective at narrowing ad targeting down to the employees of the exact companies you want to do business with.  But, those self-serve options were limited to just 100 companies. LinkedIn announced that it had the ability to expand the number of companies targeted last year, but to date, only allowed advertisers buying ads via insertion order with LinkedIn to utilize it.  That has all changed now and LinkedIn is now rolling out this option to all self-serve advertisers this last week of April. Read More
  • Keywords that Sell: Choosing the Right Ones
    In a November 2016 survey by Ascend2 , marketers rated keyword research as one of the more difficult but most effective tactics for SEO: Why is keyword research considered so difficult? Perhaps it's because we're trying to put ourselves in the mind of the searching customer without allowing our own brand and industry jargon bias to creep in. Read More
  • 5 Ways Business Blogs Help Companies Succeed Online
    How Is a Business Blog Worth Your Time? As a business owner or marketer looking to make the biggest impact from your marketing efforts, you've probably questioned the return on content creation for your website. Read More

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