Buyer Persona Development
To create compelling content, you first have to know your audience. Customer and prospect buyer personas provide a guide for all members of the marketing team to clarify the target audience. Through buyer persona development, the marketing team then can precisely pinpoint the demographics, content and messaging to the prospect at specific points in the buying cycle.
How We Can Help
Trained by the Buyer Persona Institute, our content marketers implement specific processes and techniques to develop highly descriptive and informative personas, based on the 5 Rings of Buying InsightTM for Buyer Personas.
- Keywords that Sell: Choosing the Right Ones
In a November 2016 survey by Ascend2 , marketers rated keyword research as one of the more difficult but most effective tactics for SEO: Why is keyword research considered so difficult? Perhaps it's because we're trying to put ourselves in the mind of the searching customer without allowing our own brand and industry jargon bias to creep in. Read More
- 5 Ways Business Blogs Help Companies Succeed Online
How Is a Business Blog Worth Your Time? As a business owner or marketer looking to make the biggest impact from your marketing efforts, you've probably questioned the return on content creation for your website. Read More
- Are You Creating the Right B2B Marketing Content?
According to Content Marketing Institute’s B2B Content Marketing 2017 report, 71% of survey respondents consider how their content impacts the overall experience a person has with their organization. Why is this so important to marketers? Read More