As a higher education marketer for a college or university, your biggest challenges stem from increasingly aggressive competition within the sector. You need to increase enrollment and make your school stand out from the ocean of choices prospective students have.
Because of the high level of competition, digital marketing costs in the higher education sector can be very expensive – which makes it difficult to generate a volume of quality student prospects at a reasonable conversion cost.
Here’s the good news: higher education digital marketing strategies that combine pay per click advertising and social media advertising can help drive better quality prospects at a lower cost. Combining these paid advertising strategies with a strong organic search presence can create a highly productive and cost-effective channel for driving enrollment.
Whether you need to drive new student enrollment for undergraduate, graduate, continuing education, or online degree programs, Marketing Mojo has experience successfully managing digital marketing strategies and campaigns for many top universities. We offer a comprehensive suite of services designed to drive highly targeted student prospects to your programs: