Whether you’re using Pardot, Marketo, Hubspot, Eloqua or another marketing automation platform, your tracking and data are only accurate if your system is integrated and your data is synced with your CRM and the full marketing stack. Marketing Mojo’s marketing automation audit helps companies ensure that the setup is correctly and efficiently executed and that they can trust the data from their marketing automation platform.
According to the Salesforce State of Marketing report, 57% of high-performing organizations currently use a marketing automation platform. These organizations realize that marketing automation, when implemented correctly, can improve your sales outcomes by organizing and automating sales processes and marketing programs for maximum efficiency and results.
Despite the prolific adoption of marketing automation platforms, however, the biggest challenge for many companies is utilizing all of its capabilities in order to maximize their investment. Your marketing automation platform is potentially a goldmine of data that can be used to maximize and better manage your leads and sales funnel. But most marketers only use a fraction of this data – for some, they lack the skills to integrate and analyze data effectively and for others, they simply don’t have the time.
As part of the Marketing Automation Audit, Marketing Mojo performs a comprehensive analysis of your marketing automation setup and processes along with your actual usage in order to identify specific opportunities for improvement. In particular, we focus on the data analytics improvements which will elevate all of your digital marketing efforts.
Integrating all marketing systems (43%) and achieving data unification (38%) are top challenges and barrier to marketing automation success according to marketers. – Marketing Automation Report, Ascend2, 2018