Online Display Advertising Services
What Is Display Advertising?
Display advertising allows marketers to drive targeted visitors to their website using visual ads rather than purely text-based ads. Display ads can come in a variety of formats, including banner, video, rich text, plain text and interactive ads.
Most advertisers approach display advertising the same passive way they approach media buying on TV, radio or print, with the goal of building awareness. Like those ad mediums, the strategy is usually “buying impressions and hoping for the best.” But the breadth of targeting options now available in display advertising combined with active management allows advertisers to reach the most prospective customers for their businesses.
Display advertisers can now target users based on a custom combination of the following criteria that is best suited for the buyers’ needs:
- Parental Status
- IRS Average Household Income Area
- Search History
- Third-Party Site Placements
- Individual placements
- Websites around a certain topic
- Sites that heavily feature specific keywords
- Customer Email Lists
- Via Facebook with Facebook Custom Audiences
- Via Gmail with Google AdWords Customer Match
- Via YouTube with Google AdWords Customer Match
What Sets Our Approach Apart
At Marketing Mojo, our focus is not just on ad impressions, but on conversions (it is really easy to get millions of ad impressions). Rather than solely focusing on increasing the number of eyeballs that see our clients’ ads, we also focus on generating site traffic that will stay on-site, convert and reach our clients’ goals, whether that be generating sales, leads or other priority site goals.
Not only are we experts in display advertising targeting and ad options, we actively manage our bids to each targeting aspect to ensure we are always maximizing performance. Our daily optimization approach is far different than media buying, in which the strategy is solely a set-it-and-forget-it-until-the-monthly-report approach without any optimization or real analysis of the performance.
We also provide extensive reports and hold regular client calls to ensure our clients are informed of their ad performance and can communicate that success to their stakeholders. We provide display ad management services which are considerably more than just “buying media.”
How We Can Help You
Our complete display advertising service is included in our online advertising package, which also includes paid search advertising, retargeting, and social media advertising.
Marketing Mojo’s display advertising service includes all of the following:
- Strategic Alignment & Goal Development
- Work with the client to determine success metrics
- Determine how display advertising can help reach client goals
- Initial Set-Up
- Conversion tracking audit and/or setup
- Retargeting cookie audit and/or setup
- Creative Asset Creation
- Research & Targeting Creation
- Constant Optimization & Management
- Regular Reporting and Client Communication
“…you really want to be sure your dollars invested are getting you the results that you want and Marketing Mojo does a good job showing the value of the investment.”
Director of Marketing, Meridian Systems
- You Shouldn’t Trust the Google Display Network. Take Control Now!
For over a decade, I've been inheriting Google Ad Accounts managed by other agencies or in-house marketing departments. There are a few "go-to" tactics I use to evaluate just what kind of problem I have inherited and checking the Display Ads is a good way of knowing what kind of manager the previous account manager was. Because turning a blind-eye to what Google Display Network Campaigns does is the most common "set-it and forget it" tactic there is in pay per click management. We recently inherited a group of ad accounts where the greatest sin of the former manager was failing to diligently manage and verify what his client was getting from its Google Display Network campaigns (He was getting Ad Clicks that were blatantly fraudulent). In some ways, it was easy to see why he ignored them. Those campaigns delivered far and away the greatest lead volume of the entire account. Read More
- CPG and Grocery Product Marketers. You are Doing Online Ads Wrong.
New options for tracking conversions from online ads to actual store visits provide true ROI metrics that go far beyond just impressions and clicks. I don't envy consumer package good (CPG) or grocery product marketers when it comes to knowing what to do with online advertising. Their sales are almost entirely in retail stores or on sites like Amazon and there isn't exactly a big "Direct To Consumer" market for things like dryer sheets. So determining the impact of online advertising on sales the way an e-commerce site or lead generation site would do it with e-commerce sales or lead analytics has been difficult. Usually about the best that could ever be done for finding "off-line" conversion actions is coupon redemption (which historically has only been a 2% redemption rate). Read More
- LinkedIn Ads Bidding – Ignore the Carrot Dangling From that Stick
Why pay $10 when I can get the exact same thing for $5 (and twice as much) ? That's the gist of this story, but the marketplace I'm talking about is LinkedIn Ads Bidding. LinkedIn Ads is just trying to be helpful when they give you the "Bidding Range" that other advertisers are paying for audiences similar to your campaign's audience. You don't want to cheap out and look like a chump that can't even compete do you? Read More