Landing Page Optimization Services

The landing page a website visitor “lands” on after clicking an online ad plays a pivotal role in converting a visitor to a lead or sale. Often, however, advertisers overlook just how important landing pages are in the conversion process. A number of factors can influence the effectiveness of a landing page, including:

  • Copy
  • Images
  • Video
  • Forms

How We Can Help

Marketing Mojo has done extensive testing on landing pages to determine which layouts and designs convert more visitors. We build landing pages customized to each campaign to ensure the  highest degree of personalization and the greatest opportunity for conversion.

However, we don’t just stop with creating the landing page. We also continually test elements and make adjustments to improve conversion rate and reduce cost per conversion.

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Relevant Resources

  • Why You Should Care About Landing Page Optimization
    Focusing optimization efforts on pre-click marketing, or the act of attaining targeted traffic, is what most marketers think of when the word “optimization” gets mentioned. This entails making constant adjustments to campaigns through a huge variety of demographic or behavioral variables in order to improve the rate in which the campaign achieves its goal. Read More
  • Use Click to Call to Increase Conversions & Data Insights
    Click to call allows a user to click a phone number on your website or landing page and automatically dial the phone number on their mobile device, tablet, or desktop (if the right app is enabled, such as Skype). It isn't a new web feature by any means, but if you aren’t using it yet, or aren't using it to its full ability, then we highly advise getting it set up as it will not only benefit your customers, but your business as well. Read More
  • The Importance of Brand Search Campaigns
    Why spend money on Search advertising for branded terms when organic results rank so well? At first glance, this seems like a reasonable question, and one I’m sure many have asked. Read More