Social Media Advertising Management Services

What Is Social Media Advertising?

Social media advertising allows marketers to reach their ideal customers using rich demographic targeting capabilities and tailored ad messaging. Whether targeting a B2B buyer via LinkedIn advertising, reaching a potential customer via Facebook advertising, or serving ads to those who have previously been to your website through retargeting on Facebook or Twitter, social media advertising platforms provide a means to target advertising to small psychographic or massive consumer segments.

The process of combining psychographically segmented ad targeting with ad copy relevant to that segment and an appealing offer has been an effective tactic for our clients.

In terms of audience scale, social networks have massive reach that rivals television:

  • 161,400,000+ U.S. Facebook users
  • 124,000,000+ U.S. LinkedIn users
  • 57,600,000+ U.S. Twitter users

With seemingly endless combinations of ad-targeting options available, all of these channels allow advertisers to maximize reach to their target audiences without wasting advertising budget on untargeted audiences.

What Sets Our Approach Apart

When we first started more than a decade ago, we focused almost exclusively on search engine marketing because the online advertising landscape was mostly limited to those tactics at the time. But today’s online advertising opportunities are far different than they were 10 years ago. We quickly began to embrace the power of social channels as lead generation tools and found so much success using them for our clients that we changed our company’s name and restructured our account teams and pricing model to include paid social as part of our offerings.

Marketing Mojo now takes a multi-channel approach to online advertising — we know that if you are not using a combination of channels, then you are likely missing out on some of the most effective opportunities to reach your customers. Studies have shown that not only does social media advertising drive conversions on its own, it also assists conversions from other digital channels — one study in particular found that for each click on a social media ad that directly contributes to a conversion, there are two other clicks that contribute to conversions in other channels*.

Our accounts teams are trained in all social media advertising platforms, including Facebook Ads, LinkedIn Ads and Twitter Ads, in addition to being certified experts in paid search advertising. This extensive knowledge of all these ad platforms allows us to optimize our clients’ online media budgets to perform at maximum efficiency.

Our management approach toward social media advertising is more of a direct-response strategy than the traditional view of social media as a tool solely for brand awareness and generating followers. Remarkably, this direct-response approach also generates comparable engagement metrics in Likes and Follows. Although those engagement metrics are not our first priority, they have not been difficult to acquire, despite the more direct approach to social media.

We Can Transform Your Social Media Advertising

Our complete social media advertising management service is included in our online advertising package, which also includes paid search advertising, retargeting and display advertising services.

Whether advertising on Facebook Ads, LinkedIn Ads, Twitter Ads or another social media platform, the first step Marketing Mojo takes when developing a social media advertising strategy for a new client is forming detailed buyer personas to ensure we are reaching our client’s ideal audiences. Based on those personas, we create specific targeting sets, custom ad copy and landing pages to make sure our messaging is relevant to each campaign’s persona.

Marketing Mojo’s social media advertising service includes all of the following:

  • Strategic Alignment and Goal Development
    • Work with the client to determine success metrics
    • Determine how social media advertising can help reach client goals
  • Initial Setup
    • Goal tracking and Google Analytics audit or setup
    • Retargeting cookie audit or setup
  • Research & Targeting Creation
  • Creative
  • Constant Optimization & Management
  • Regular Reporting & Client Communication

We also offer digital content marketing as an additional service, which is designed to provide our clients with a variety of content creation and marketing options that can augment social media advertising strategies.

Proven Results & Expertise

Testimonies


“Not only did we see more conversions on LinkedIn, we paid less on a per conversion basis, and, qualitatively, we could see that the leads themselves were more valuable – i.e., better titles, companies in our target segments, less garbage.”

Julia Lim of ScienceLogicJulia Lim
Vice President of Marketing, ScienceLogic


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Relevant Resources

  • Account-Based Marketing for All Now Possible with LinkedIn Account Targeting
    For a little over a year, we at Marketing Mojo have been waiting for the roll-out of Account Targeting on LinkedIn self-serve ad platforms.  LinkedIn has had company targeting options available for a couple of years now for its self-serve advertisers and it has been very effective at narrowing ad targeting down to the employees of the exact companies you want to do business with.  But, those self-serve options were limited to just 100 companies. LinkedIn announced that it had the ability to expand the number of companies targeted last year, but to date, only allowed advertisers buying ads via insertion order with LinkedIn to utilize it.  That has all changed now and LinkedIn is now rolling out this option to all self-serve advertisers this last week of April. Read More
  • LinkedIn Ads: What Are You Waiting For?
    The ability to advertise using LinkedIn ads has been around for years. The platform continues to expand and progress its available offerings, from ad types to new features to continuously granular targeting and more concise reporting. Read More
  • Choosing the Right Social Media Advertising Platform
    You have decided to move forward with social media advertising, but which advertising platform do you choose? With all of the social media platforms that offer advertising, you do not have to settle. Read More

* Multiplier Effect of Integrated Search and Social Advertising, Marin Software