On Demand Webinar – Digital Marketing for Higher Education

Janet Driscoll Miller and Heidi Smith lead this higher education digital marketing strategy webinar on higher education, just in time for the 2017-2018 recruiting year. They share insights gleaned from many years of helping leading universities like UVA, University of Washington, and American University to plan and execute winning SEO and Digital Advertising strategies. The higher […]

digital marketing for higher education

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On Demand Webinar – Digital Marketing for Higher Education

Presented on June 3, 2017

Janet Driscoll Miller and Heidi Smith lead this higher education digital marketing strategy webinar on higher education, just in time for the 2017-2018 recruiting year. They share insights gleaned from many years of helping leading universities like UVA, University of Washington, and American University to plan and execute winning SEO and Digital Advertising strategies.

The higher education marketing webinar covers:

  • Updating your SEO strategy for the challenges and opportunities available in 2017 and 2018
  • Integrating search advertising with social media advertising on platforms like Facebook and LinkedIn to maximize effectiveness
  • Leveraging remarketing for highly targeted, cost-effective advertising
  • And much more…

Who Should Watch: University/college marketers who want to take their digital marketing to the next level. Managers and Directors of Marketing will find the focus on digital marketing strategy particularly useful and timely as you are planning to kick off your next set of recruiting.