Grow Ecommerce Revenue
Implant Direct provides high quality implants that can be purchased online by clinicians for the patients they serve. While they have an online store, they had not done much, if any, online advertising in the past. Marketing Mojo worked with Implant Direct to create new search and shopping ad campaigns to widen their exposure to online buyers and thereby increase ecommerce revenue from the site.
Introducing Shopping Ads
Marketing Mojo developed, launched, and managed new Search campaigns and continually evaluated performance to make strategic adjustments. We also introduced Google Shopping campaigns, which had not been utilized in the past.
Finding Optimization Opportunities
Marketing Mojo allocated budget to campaigns that had potential to improve or were indicated as having missed opportunity due to low budgets. Once existing campaigns were evaluated to improve performance, Marketing Mojo researched new keywords that targeted the right audience for new campaigns. Some of the opportunities included:
- Testing bid strategies to determine which performed best
- Pausing poor-performing keywords and campaigns
- Allocating campaign budgets based on untapped opportunities and performance
- Decreasing bids on days of the week that did not perform
- Decreasing advertising budget spent on mobile devices due to poor performance compared to desktop computers
Through Google Ads and Facebook Ads Marketing Mojo targeted clinicians and dental professionals to generate revenue. We developed, launched, and managed new Google and Facebook campaigns with a focus on generating revenue at a positive ROI. Campaigns were targeting specific audiences with keywords that generated revenue with a positive ROI.
Exceeding Annual Revenue Goal by 113%
3799% average ROI
43% increase in ROAS
53% reduction in cost per transaction
78% increase in
58% decrease in cost per click (CPC)
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